Turn raw data into actionable marketing insights. I set up analytics frameworks, build dashboards, and run experiments that reveal what's working and what's not.
Unlock Your DataData is the new oil — but only if you know how to refine it. I help businesses set up robust analytics frameworks that track the metrics that matter. From GA4 implementation to custom dashboards, I turn complex data into clear, actionable insights.
My approach is rooted in data integrity and actionable reporting. I don't just collect data — I interpret it, identify trends, and recommend specific actions that drive growth.
Full Google Analytics 4 implementation, event tracking, conversion setup, and custom dimensions.
Custom dashboards in Google Data Studio with real-time KPIs, trend analysis, and executive summaries.
Hypothesis-driven experiments, statistical analysis, and actionable recommendations for optimization.
Heatmaps, session recordings, funnel analysis, and user journey mapping with Hotjar and similar tools.
1. Audit & Setup — Review current tracking, implement GA4, set up goals and events.
2. Dashboard Creation — Build custom dashboards tailored to your business KPIs.
3. Analysis & Insights — Deep-dive analysis with actionable recommendations.
4. Ongoing Optimization — Regular reporting, experiment design, and continuous improvement.